Customer Experience more than just sales - Computer

Published date: April 21, 2021
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Customer Experience more than just sales

Customer experience is not just about sales, it is a lot more than that. Customer experience begins from the first time a user gets in touch with your brand as a user first time clicks on your website or visits your social media or visits your store, etc., and travels with the customer throughout their customer journey, even after the sales.

Times like now where the world is stuck in the middle of a pandemic needs businesses to adapt to the situations at a very high pace and stay connected with customers. Digital channels have evolved as a savior for businesses during these tough times but while adapting to a new channel in an urgent situation, companies tend to neglect the user experience factor, which makes customers dissatisfied and irritated. User experience is an important factor when we talk about customer experience. So, concentrate on improving basic factors such as usability, Functionality, Credibility, Desirability, Accessibility, etc. to deliver the best possible UX to your users.

Example: Duolingo is a platform that wants to help you learn a new language, which is a challenging task that can feel overwhelming. To begin with, you need to answer three easy questions after which, users are already starting to learn a new language and have set a goal for their learning. This frictionless approach is incompatible with many competitors. Other such platforms make their users decide on a plan, pay, and sign up for an account before getting started. Each of these steps adds friction that causes users to drop out of the process.

Don’t Neglect Digital Experience

Digital experience is the present and future of marketing and business. When it comes to customer experience and its future, you just can’t neglect digital experience at any cost. It refers to all the online interactions between a customer and a company. It begins with the website of your company and also includes social media, mobile applications, chatbots, and other channels where the touchpoint is virtual.

Get more information & keep yourself updated with martech blogs.

https://www.martechcube.com/why-marketers-must-experiment-with-customer-experience/

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